As Sales Manager at AFA, you are responsible for identifying and developing new business opportunities and turning prospects into long-term, profitable partnerships. You understand customer needs and translate them into tailored AFA solutions that truly add value.
Main responsibilities
- Identify and develop new business opportunities and convert prospects into long-term, profitable partnerships
- Understand customer needs and translate them into tailored AFA solutions that deliver real added value
- Proactively approaching the market, including cold acquisition, and build strong, sustainable relationships
- Represent AFA in customer meetings and convincingly present our product portfolio to Product Managers, Packaging Development teams and senior stakeholders
- Take ownership of the full sales cycle: from preparing quotations and pricing proposals to follow-up and closing
- Maintain an accurate sales pipeline and reliable forecasts, ensuring clear and structured reporting
- Contribute to the continuous improvement of sales processes, tools and commercial performance
- Support Sales & Marketing initiatives and actively participate in meetings, trainings, exhibitions and industry events
- Plan and organize customer visits and travel effectively to achieve personal and team targets
Your profile
- 10+ years of experience in consultative B2B selling (ideally in service-based sales), within the Personal & Home Care industry, ideally backed by a strong established network
- Proven ability to tailor your sales approach to each customer by understanding their portfolio, strategy and needs
- Strong communication and presentation skills, with the confidence to engage stakeholders at all organizational levels
- Skilled in identifying, researching and qualifying new prospects within your sales territory
- Entrepreneurial, proactive and results-driven, with a strong sense of ownership
- Experienced, confident and passionate about closing deals
- Willing to smoothly transfer new customers to Customer Service and Account Management, while staying focused on winning new business
- Flexible and willing to travel frequently within the DACH region (approx. 60–75%)
- Speak fluently German and English (both also written)
Who are you
- You naturally spot opportunities before others do and take action, you enjoy opening doors (as a real hunter) and turning conversations into concrete business
- By asking the right questions, you quickly uncover what really drives (or blocks) a customer and translate that into smart, relevant solutions
- When you commit, you follow through, no loose ends, no missed momentum
- You’re a team player who keeps things simple and transparent, you share insights, communicate clearly and roll up your sleeves with a “let’s make it happen” mindset
- You bring positive energy, your optimism and enthusiasm are contagious for customers and colleagues alike
Why join AFA?
At AFA, it’s not just about what you do, but who you are and the impact you create. We go beyond packaging to co-create dispensing solutions that add real value. Guided by strong values and a clear purpose, we are committed to excellence, thoughtful decision-making and building a sustainable, future-ready company for generations to come. You help shape how the market sees the future and why AFA is leading the way. Your work directly contributes to our growth and building more dispensing experiences. This means for you:
- Join an international, innovative organization with a focus on quality, collaboration, and short communication lines.
- Grow through the AFA Academy with training and development opportunities.
- Competitive salary and attractive secondary benefits.
- One-year contract with the intention of permanent employment.
- Flexible working hours and hybrid options (where applicable).
- Enjoy social activities including team outings and events.
- Be part of an inclusive, international team where creativity, courage, and collaboration define success.
Interested?
Please send your CV and motivation to [email protected] for the attention of Gertia Haerkens, International Recruiter. We look forward to hearing from you!
