This position reports directly to the Head of the Business Unit and is part of a small, dynamic team where collaboration is part of everyday work, decisions are made quickly, and everyone plays an active role in shaping new opportunities.
At AFA Dispensing, our strategic innovation hub SHIFT (Software & Hardware Innovation for Tomorrow) drives the development of next-generation beauty and personal care solutions. We operate with the speed and mindset of a hands-on start-up, backed by AFA’s global scale.
Why does this role exist?
To grow our market share and turn this start-up into a success story in the US and Europe, we’re looking for a strong, entrepreneurial personality who’s ready to go all in. You’ll be fully dedicated to promoting and selling our products while building and nurturing long-term business relationships along the way.
Main responsibilities?
- Identify, develop, and convert new prospects into loyal, profitable customers.
- Execute and continuously improve sales activities and tools to drive revenue and customer loyalty.
- Build and maintain strong, proactive relationships with customers, prospects, and key influencers.
- Keep an accurate sales pipeline and forecast, staying agile in a fast-moving environment.
- Prepare and follow up on bids, quotations, and sales updates quickly and efficiently.
- Support and implement Sales & Marketing initiatives with a hands-on approach.
- Plan and organize customer visits, meetings, and travel to maximize impact.
- Actively participate in meetings, training, exhibitions, and events relevant to the business.
Why are we looking for you?
- You have minimum 8 years of experience in consultative selling (preferably value & service selling).
- You have a strong background in the Personal Care world, from Hair and Body to Skin Care, who knows how to connect with Brand Owners and Retailers in both B2B and B2C settings.
- You have experience with beauty devices, promotional gadgets, or branded accessories is a big plus, especially if you enjoy turning great products into memorable brand experiences.
- You have proven ability to tailor promotional and sales approaches to individual prospects by analyzing their range and strategy.
- You have excellent communication and networking skills, with the ability to engage stakeholders at all organizational levels.
- You have strong prospecting skills and ability to identify opportunities within the designated territory.
- You have the willingness to travel frequently to present and promote the company’s product range.
- You have a strong sense of urgency and ability to deliver results.
- You speak fluently English (also written)
What more do we like about you?
You have a strong “hunter” mentality with a proactive, pragmatic and hands-on approach. You are ready to support a high-growth start-up business with an innovative mindset. You are highly motivated, very optimistic and enthusiastic. Last but not least, you enjoy the energy of a start-up, love speed and truly enjoy working together, supporting each other to make this venture a success.
Why join AFA?
At AFA, it’s not just about what you do, but who you are and the impact you create. We go beyond packaging to co-create dispensing solutions that add real value. Guided by strong values and a clear purpose, we are committed to excellence, thoughtful decision-making and building a sustainable, future-ready company for generations to come. You help shape how the market sees the future and why AFA is leading the way. Your work directly contributes to our growth and building more dispensing experiences. This means for you:
- Join an international, innovative organization with a focus on quality, collaboration, and short communication lines.
- Work from an inspiring location in Eindhoven’s creative and tech-driven Strijp-T district.
- Grow through the AFA Academy with training and development opportunities.
- Competitive salary and attractive secondary benefits.
- One-year contract with the intention of permanent employment.
- Employer contribution to your pension for long-term financial security.
- Flexible working hours and hybrid options (where applicable).
- 30 vacation days per year (full-time) plus 8% holiday allowance.
- Enjoy fresh fruit, healthy snacks, and social activities including team outings and events.
- Be part of an inclusive, international team where creativity, courage, and collaboration define success.
Interested?
Please send your CV and motivation to [email protected] for the attention of Gertia Haerkens, International Recruiter. We look forward to hearing from you!
